Clear Channel subsidiary Taxi Media has launched an initiative that enables advertisers to tailor taxi campaigns to specific audiences.

Taxi Media’s new 'audience solutions' package identifies where drivers spend their time by combining driver surveys with GPS tracking data.

Labels such as ‘Travel & Tourism’, ‘Business & Finance’ and ‘Airports’ have been applied to the cabs.

Andre Coetzee, general manager, Taxi Media, said: “While we’re already confident in Taxi Media’s ability to broadcast a brand’s message, the new audience solutions offering further enhances the effectiveness of our product and reflects our commitment to putting the consumer at the heart of outdoor planning.”

Taxi Media has access to a fleet of 12,000 taxis nationwide.
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